By now most attorneys understand the benefits of establishing an effective online presence. After all, where do most consumers begin their search for products or services today? According to PRNewswire.com,
Nearly all consumers (97 percent) now use online media when researching products or services in their local area, according to BIA/Kelsey’s (www.bia.com and www.kelseygroup.com) User View Wave VII, an ongoing consumer tracking study conducted with research partner ConStat. Among consumers surveyed, 90 percent use search engines, 48 percent use Internet Yellow Pages, 24 percent use vertical sites, and 42 percent use comparison shopping sites.
If you are not being found online, you’re missing out on a huge portion of potential clients who just might be finding your competition instead of you.
Marketing Online is a Full-Time Job
Lawyers are faced with a difficult situation when it comes to establishing themselves online. The most difficult obstacle they face by far is finding the time to market themselves effectively online and through social media channels. This is a practice that has to be done consistently, using only high quality content.
Let’s Face It, Lawyers Aren’t Always the Best Writers
Marketing a law firm is a full-time job. Lawyers must establish themselves as experts in their practice areas through their blog articles and social media platforms, with the purpose of building trust and educating consumers. Many times, writing is not at the top of a lawyer’s list of skills. They are experts at practicing law, and that’s what they should be able to focus on one hundred percent of the time to run a successful law firm.
So, how can this be accomplished successfully?
Outsourcing to a Great Writer
One way is by outsourcing the job of online writing and social media marketing to experts who are adept at writing legal content. They know the boundaries and rules of writing lawyers must follow, and they know how to write to the consumer audiences that attorneys are attempting to reach.
A great legal content writer and social media strategist knows how to write effective blog content, establish a relationship with the attorney they write for, and ensure that the website content they write reflects the lawyer’s voice.
Some attorneys would rather write their own articles, but may lack the editing skills or the time to polish their ideas and post them, which requires SEO knowledge they may lack as well. This is possible, however. In this situation, an attorney may only need to have a content writer polish their work, edit and proofread it, and post articles to their blog, and through social media as well.
Great legal content writers also understand the SEO rules, and how to stay a step ahead of Google’s algorithms. These are changing all the time, and this requires web content writers to spend an ample amount of constant research.
There’s a Lot to Know About Digital Content Writing
It takes a lot these days to be successful online, and there’s a lot to know. Lawyers are extremely busy people, and this can seem to be an overwhelming and impossible challenge. Finding the “right” writer is not only possible, but it can work wonderfully for filling the online marketing gap that exists for so many attorneys who need to begin this challenge immediately.
It will definitely pay off in the long run. After all, anything is better than doing nothing at all.
