Legal trade shows are an excellent opportunity for everyone in the industry to expose their expertise and their services to a huge number of people who are actually interested in these services and this expertise. It is also a great opportunity to find out what the competition is doing and to learn new stuff from the biggest players in the field. But how does one ensure their success at the next legal trade show.
1. Finding the right one
The first step in every trade show experience (including the legal trade show one) will be finding the best trade show for showcasing one’s legal business’ services and expertise. Not all trade shows are the same and they can differ in a number of aspects, from the attendance numbers to the particular focus of the trade show. It is important that you check beforehand and find the right legal trade show that will be perfect for what you want to do.
2. Working the web beforehand
Once you have decided on the trade show and once you have the dates, it is already time for you to start using the internet to promote your exhibition, even if you are not sure what you will be talking about and what you will be offering. Of course, when you start shaping your exhibition, you will have more to share with the general public and you should do it. Social networks are a perfect place for this as it will cost you nothing to talk about your upcoming trade show. You can also organize competitions and giveaways to promote your booth.
3. Shaping your booth
We are now coming to the meat and the bones of your legal trade show experience and this entails coming up with the perfect booth for your needs. When legal trade shows are in question, the exhibition booths are less flashy than at most trade shows, but no one can stop you from finding the most extravagant displays stands that will attract people like moths to the flame and that will turn your booth into talk of the trade show. The choice is huge and you should have no problems putting up the perfect booth.
4. Working the attendees
Once the trade show begins, it is time for you and your trade show team to show their true colors and to be the most approachable, interesting and cool team at the trade show. It is a good idea to start on time and to come up with ways in which you can attract people to your booth, entice them to come over and then establish an immediate rapport with them. Always be friendly and try not to be too dry about your services. It is a good idea to also make your services more approachable with real-life experiences and your own experiences as a firm. Your team needs to work the booth at all times.
5. Offering freebies
Freebies are a broad term when we are talking trade shows and you need to really work it for the entire duration of the event. This entails offering discounts on your services, free consultations for visitors who recommend your booth to 10 other visitors. This is also a great opportunity to hand out promotional material which will feature your firm’s logo. People love free stuff and discounts and trade shows are a great place to do this.
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