For some companies, opening offices abroad, forming partnerships in foreign countries and opening manufacturing plants in another country is a far-fetched dream. For other companies, it is the reality and, quite often, a necessity. Venturing abroad can open up new markets, build stronger partnerships and reduce costs of manufacturing. The reasons are many. That being said, companies that do venture abroad need to keep something in mind – different countries, different laws. This is … [Read more...]
7 Ways Lawyers Can Market Their Startup Law firm
Several lawyers looking to launch their startup law firms miss out on acquiring new business opportunities and clients due to inadequate marketing activities. Either that, or they waste their time pursuing the wrong activities. The world is much more competitive today than it was a few years ago. Gone are the days when attorneys only practiced law. With increased competition, economic downturn, oversupply of qualified talent, and availability of alternative services, marketing one's … [Read more...]
Claims For Health And Fitness
Have you ever observed there are quite a gazillion of supplements being sold in the market today? With the promise that such supplement will help in improving a person’s health or fitness. Whether this is true or not, it is a question that we all should seek. The thing that most of these companies do is that they make unproven claims in order to sell the product. They are in it for the profit without even thinking the part of the consumers, the lost of their hard earned money and … [Read more...]
How to nail the next legal trade show
Legal trade shows are an excellent opportunity for everyone in the industry to expose their expertise and their services to a huge number of people who are actually interested in these services and this expertise. It is also a great opportunity to find out what the competition is doing and to learn new stuff from the biggest players in the field. But how does one ensure their success at the next legal trade show. 1. Finding the right one The first step in every trade show experience (including … [Read more...]
The truth in advertising law
Every time we see a product being marketed traditionally or online we are always given information as to what the product is. However, there is one thing that we should remember businesses are bound and do have the legal obligation to make sure all of their advertising materials are truthful and does not violate the law. It is the responsibility of the FTC or the Federal Trade Commission, a federal agency of the government to oversee as well as regulate the advertisers and companies when it … [Read more...]
How Lawyers can Be Effective Online When They Don’t Have the Time
By now most attorneys understand the benefits of establishing an effective online presence. After all, where do most consumers begin their search for products or services today? According to PRNewswire.com, Nearly all consumers (97 percent) now use online media when researching products or services in their local area, according to BIA/Kelsey's (www.bia.com and www.kelseygroup.com) User View Wave VII, an ongoing consumer tracking study conducted with research partner ConStat. Among consumers … [Read more...]
5 Top Online Marketing Strategies for Lawyers
It’s becoming increasingly difficult to market a small law firm using the same methods as in the recent past. TV, radio, billboard, magazine and print advertising is expensive, and the audience for any particular outlet is always too fragmented to see a hefty return on your investment. Nearly all marketing for every kind of business has moved online, and that includes the legal profession. If you’re still handing out pens with your name on them instead of sending people to a website, you’re … [Read more...]
Online marketing for lawyers – top tips
Running a lawyer firm is never an easy task, with so much competition and such a dog-eat-dog mentality that ensures that only the strongest ones survive and grow. One of the ways in which a legal firm can advance, besides being the best at its job, is through marketing. The days of traditional marketing are all but over and there is a new sheriff in town – online marketing. Everyone is going online for all their needs, including their legal needs and with online marketing, you are getting a … [Read more...]